Hendika Permana Becomes Resource Person in Training to Build Creative Businesses in Kesiman Petilan Village Denpasar

During the current COVID-19 pandemic, almost all people in Indonesia are affected, especially people who work in the tourism industry. Many workers were forced to be laid off by the company, because of this many people lost their jobs.

This Covid-19 pandemic has been going on for almost 2 years, and so far it has not found a bright spot. Therefore, the Head of Kesiman Petilan Denpasar Village held an “Ingka Making Training” which was attended by the Kesiman Village community. The Head of Kesiman Village invites the community to start working by making handicrafts in the form of ingka made from coconut leaf sticks. The results of these handicrafts can later be sold by the people of Kesiman Petilan Village, Denpasar.

Hendika Permana is a representative of the Denpasar City Creative Agency team who is one of the speakers at the training event. He gave material on “Building Competitive Creative Businesses in the Era of the Pandemic” to the local community. Hendika Permana told the people of Kesiman Village to stay brave and try to start something new and try to get out of their comfort zone. He also provides materials and examples to the public on how to market a product to potential consumers. One example of marketing that can be done is digital marketing. Hendika Permana said that doing digital marketing or online marketing can provide greater profits and does not require large capital.

Hendika Permana as a representative of the Denpasar City Creative Agency Team has given a lot of motivation to the people of Kesiman Petilan Village. He even said that the team from the Denpasar City Creative Agency was ready to provide assistance to the people of Kesiman Village to help market the ingka products that had been made by the local community.